I encourage all my clients to use a blog these days, as a way of participating in social networking. It’s also a great way for site owners to be able to add new content to their site by themselves.
But 90% won’t do it, or don’t keep up with it.
The most common complaints are that it takes too much time out of their working day, and that they can’t think of anything to write about.
Let me dispell the first complaint. First, if you are a business owner, think of this as part of your overall marketing and advertising to generate customer loyalty and acquire new customers! Blogging is sooo easy these days – I promise. Plus it can be fun!!
Now – what to write about?
If you are stuck for things to write about, here are my suggestions:
1. Think about the questions your customers ask you. Chances are, if they have a question about your service or products, so do other people. Particularly potential customers.
2. Think about what friends and family ask you about your business at social occasions. When Mrs. Grundy asks “what do you do?” well, what do you tell her?
3. Write about anything you want! Don’t feel constrained to write about one specific subject.
4. Write about what interests you.
5. Don’t feel intimidated. You are not expected to be writing term papers Blog posts can be as short or as long as you like.
6. If an idea suddenly pops into your head but you don’t have the time this minute, jot it down on a little pocket notepad just for blogging ideas. Then get back to it later.
7. Take some time to surf the ‘net for fun. Participate in finding interesting sites, news, and use social networking/media. These can be great sources of inspiration for writing about your own thoughts and experiences.
8. Check out sites like www.askoxford.com which is a site all about words and word games, quotes and sayings, crosswords, etc. Just browse around – something is bound to trigger a thought connection in your head.
Finally, if my own ideas haven’t helped yet – check out this article, Triggers for Story Ideas by Asheville Writer and Editor Susan Snowden. Susan has won many awards for her writing, and is one of the best professional editors I know. Her site contains many, many resources for writers of all kinds – including inspiration!