On April 6, 2009 I will be presenting a workshop covering Internet Marketing for Accommodations and the Hospitality industry as part of the Blue Ridge Community College Small Business Center, “Prospering in 2009 Conference.”
Travel and Accommodations couldn’t possibly be a tougher subject in today’s economy. I have years of experience working with clients in this business – and there is no doubt everyone is hurtin’. They need all the help they can get.
So I combined everything I knew from past experience with fresh research. The resulting paper is available here as a PDF download.
Internet Marketing for Accommodations 2009
Much of the information applies to the region of Asheville NC and the broader area of the Blue Ridge Mountains – but even if you have a B&B, Inn, Vacation Rental or Hotel somewhere else, I hope you will find the resources I put together helpful and inspirational for your own situation.
This document is Copyright Fiona Dudley 2009, all rights reserved. (B&B and Inn owners, hotel owners/managers, and vacation rental owners are welcome to download it and share it with their community, friends, and network connections. Publication or reprinting for any other purpose requires permission.)
on Mar 30th, 2009 at 2:23 pm
Fiona,
Well done report! You will not believe this, but I too have a client in the “accommodations’ industry, and just got this today. Read the report “Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey on Hotel Internet Marketing” http://www.hospitalityebusiness.com/articles.php
I agree with everything you said, and actually do everything you state! I will give you just one more addition under “Social Media’ and that is to create a “Flickr” account. People love pictures of hotels, beaches, properties they will stay at, not to mention these can get shared, and commented on, and are included in the index for search engines.
Take a look at a past post I did: http://www.redvwbus.com/2008/12/19/hotel-reservations-down-attack-the-internet-social-media/
Regards,
Awesome post and whitepaper..You may have given away too much information!
Ty
on Mar 30th, 2009 at 5:17 pm
Thank you for checking it out Ty, your glowing words, and the addtional tips! I’m going to read the links, and add Flickr to the list of recommendations.
Fiona
on Apr 1st, 2009 at 7:45 am
[...] If you are in the hospitality industry, please go read Fiona’s whitepaper on Internet Marketing for Hospitality and Accommodations which is downloadable on her blog. (She’s good. Real [...]
on Oct 28th, 2010 at 10:28 am
i always get my hotel reservations in advance specially during peak seasons—
on Nov 17th, 2010 at 2:16 am
i always make sure that i got a hotel reservation at least 1 week in advance to ensure that i got a reservation ~“
on Jun 30th, 2011 at 11:54 am
I definitely enjoyed every little bit of this,I have you bookmarked to check out new stuff you blog post.