Posts under ‘SEO’

If you are a website owner and you want multilingual pages, such as a Spanish version of your site, I have only one piece of advice: there is NO substitute for getting your content translated or written by a native speaker or a really good translator. If you are doing SEO on a multilingual site, [...]

“Global Strategy for American businesses includes America” ! This minute I am watching & listening to the interview between Charlie Rose and Jeffrey Immelt, the Chairman & CEO of GE (General Electric) on my local PBS station. GE is one of the few big American technology companies that have survived. Mr. Immelt has some very [...]

How to optimize a site and do internet marketing for an international audience is a major FAQ in the business these days. This is just a quick post of my first impressions from seeing the Web from another country – for the first time! I suggest that one of the best ways to study this [...]

On April 6, 2009 I will be presenting a workshop covering Internet Marketing for Accommodations and the Hospitality industry as part of the Blue Ridge Community College Small Business Center, “Prospering in 2009 Conference.” Travel and Accommodations couldn’t possibly be a tougher subject in today’s economy. I have years of experience working with clients in [...]

Actually, I prefer to say Artisans, Artists and Craftspeople. Here in the Asheville area of the Southern Appalachian Blue Ridge, there are more talented Artisans than there are churches on the country roads – and that’s saying a lot! On February 23rd I was honored to present a brief seminar on Internet Marketing for Arts and Crafts at the [...]

First you need a list of sites you want to link to – and request links from. See my previous post, Link Research Tools & Tips. Now that you know who you’d like to get links from, what’s the best way to go about it? Let me give you a real case study with my [...]

Even though the yardstick for web site popularity undergoes constant metamorphosis, your site still needs links – both inbound and outbound. I have always recommended to my clients that they provide outbound links. It is a way of giving your visitors added value for visiting your site. You also want to have other quality sites linking [...]

YOU CAN RUN BUT YOU CAN’T HIDE! I have a client, let’s call them the Friendly Brothers. They provide a specific service in my geographic region. They have only one big competitor – let’s call them the Gorillas. In all my years I’ve never seen anything as down and dirty – and stupid – as [...]